This project focused on creating a new logo
and brand identity for a non-profit organization 
that provides crucial services to children, youth, women and families across Toronto and the Greater Toronto Area. This includes brochures, business cards, a webpage layout and applicated item examples.

I chose to design a logo that incorporates
the imagery of family in the shape of heart. The colours, orange and yellow, were used to express an upbeat, suportive atmosphere. The images and details were specfically selected to pair
well with the other design components.