The purpose of this project was to create
a 3-step marketing campaign for a client I
was assigned to. The first is a traditional print advertisement for a bus shelter or a billboard. The second consists of promotional ideas and a storyboard concept. The final step was to come up with a direct marketing concept to reach the target audience.

For my campaign concept, I decide to
include a celebrity endorsement. I was able
to find photographic images of him that had a
similar colour scheme that complimented Jack Black's products. Promotional items included banners, display stands and carrying cases. The storyboard concept focused on the idea
of having the celebrity making appearances promoting the client's products. Direct marketing tactics included magazine ads and refining their social media presence. This also extended to designing coupons.