The purpose of this project was to create a new brand for a city. This included a new logo, way-finding signs and an app for tourists to use while visiting that city.

For my city rebranding process, I had decided to create a look that displays London’s more sophisticated and high-end side. This initially lead to using a script typeface for the logo and Gil Sans, which was designed by a British typographer, for the main signage text. The colour scheme mainly comprised of shades and tints of pink and blue with detailed images that can be easy to interpret.