For this project, I designed a twelve-page brand identity guide for my imagined CBD company. This lists the brand’s logo, fonts
and typefaces, colour logo specifications for placement, design and photography. I used various promotional items and POP displays that communicates the brand's identity.

 

As a separate component, the logo itself
was conceptualized to reflect my company’s name. A simplified berry in the shape of a heart to reflect the B.K. - Be Kind, with a sans-serif typeface to maintain focus on the image.